Who We Are

The Metal Initiative is an industry-wide program designed to educate building owners, architects, and contractors about the use of metal in construction. Carrying its message of metal primarily to the professional building owner community, The Metal Initiative seeks to gather and disseminate useful information for decision makers.

Virtually all facets of metal in construction are addressed to meet the varied needs of the owner and the building team, including return on investment, maintenance cost, life cycle cost, environmental impact, recyclability, recycled content, cool roofing, useful life, and aesthetics.

The Metal Initiative also seeks to dispel myths that have permeated the construction community regarding the use of metal. Myths, such as metal being disposed in landfills rather than virtually 100% recycled, have kept many owners from realizing the full benefits that will accrue when they chose metal for their projects. We invite you to learn how the benefits of metal products can positively affect your building construction and management plans.

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